Post by account_disabled on Dec 13, 2023 5:48:10 GMT -5
I once went to a barber shop. From how you book an appointment, to the look, smell, and sounds of the shop, to the relationship you have with your barber, the conversation you have, and the way you leave looking, there's more to it than just getting a haircut. Perhaps no other type of small business puts as much emphasis on creating a delightful and well-curated end-to-end customer experience. While there are big differences between barbershops and digital product businesses, there's a lot to learn from the strategies good barbershops use to attract and retain customers.
In this blog post, I’ll outline five customer experience principles (inspired by my Phone Number List barber shop) and how you can use them to succeed in your own business. Here are some customer experience design principles to follow to build a strong and consistent brand image. Every barber shop has its own unique features. The best designs are consistent and coherent in all aspects: the sights, sounds, textures and smells of the space come together to define the character of the business. For example, my old barbershop had a vintage California city barbershop. Style permeates every detail.
Brightly colored skateboards hung on the walls,, and it looked like the right kind of easy-going, old-school fashion bouncing on the stereo. The barbers all wear matching outfits. Of course, this is no coincidence, as the personality and identity of the shop comes directly from the people who work there. The unique brand identity also recognizes the preferences of its target customer: trendy, nostalgic millennials in California’s urban sprawl who are willing to spend just a little bit more for a better cut. By designing an experience that was both fun and familiar to this audience, My Old Barber Shop capitalized on customer preferences to increase their market appeal and drive business (and it worked so well they always had to wait two weeks for an appointment ). No matter what the product is, your business’s brand identity should be unique and consistent.
In this blog post, I’ll outline five customer experience principles (inspired by my Phone Number List barber shop) and how you can use them to succeed in your own business. Here are some customer experience design principles to follow to build a strong and consistent brand image. Every barber shop has its own unique features. The best designs are consistent and coherent in all aspects: the sights, sounds, textures and smells of the space come together to define the character of the business. For example, my old barbershop had a vintage California city barbershop. Style permeates every detail.
Brightly colored skateboards hung on the walls,, and it looked like the right kind of easy-going, old-school fashion bouncing on the stereo. The barbers all wear matching outfits. Of course, this is no coincidence, as the personality and identity of the shop comes directly from the people who work there. The unique brand identity also recognizes the preferences of its target customer: trendy, nostalgic millennials in California’s urban sprawl who are willing to spend just a little bit more for a better cut. By designing an experience that was both fun and familiar to this audience, My Old Barber Shop capitalized on customer preferences to increase their market appeal and drive business (and it worked so well they always had to wait two weeks for an appointment ). No matter what the product is, your business’s brand identity should be unique and consistent.